27 September 2005
Blocking Unwanted Ads in Adsense
Online Ad Figures Mean Good News For Blogs
26 September 2005
Ads on Flickr Cause a Stir
MSN Paid-Search Launched in France and Singapore
According to the New York Times Microsoft have announced the launch of it's very own ad service in France and Singapore. It has been imaginatively named MSN adCenter and MSN Keywords. According to Danny Sullivan and reported in the New York Times "They will definitely raise the bar on what Google and Yahoo have to provide." U.S. testing of adCenter is set to begin in October.
The Microsoft Press Release confirms that the new service will make it easier for advertisers to optimize their campaigns and reach a specific audience. The service is reported to include the following tools:
•Keyword Selection allows advertisers to indicate whom they want to reach based on geographic location, gender, age range, time of day and day of week, and suggests keywords based on the desired audience.
•Site Analyzer assists advertisers by suggesting keywords based on the content of their Web site.
•Audience Profiler provides advertisers with an expected profile of those customers who are most likely to search for specific keywords.
•Cost Estimator helps advertisers remain within their budget by estimating rank, traffic and cost per month per keyword.
•Campaign Optimization allows advertisers to respond quickly and decisively throughout the campaign to easily refine budget allocations and keywords, as well as apply targeting filters such as geographic, demographic and dayparting.
•Post Sales Audience Intelligence & Reporting provides advertisers with detailed reports on campaign performance and audiences reached including click-through rate, estimated position and spending levels.
23 September 2005
What Are Some Blogs About?
Explosion in Readership Spells Good News For Blog Advertising
Will Blogs Make The Press Release Redundant?
Blogger Tool For Adsense
Maximise Your Blog Advertising Revenues
22 September 2005
Business Week Wins Best Google Blog Search Review
Million Dollar Blog Advertising
Targeting High Value Adsense
21 September 2005
Blog Drives Business at English Cut
The content targets a high value niche and is rapidly creating a bit of a buzz around the art of bespoke tailoring. This strikes me as such an excellent example of how to utilise the power of blogs in promoting a business. It's subtle and easygoing with a refreshingly uncluttered feel.
Check out his most recent posts which are really quite fascinating:
1. Savile Row Who's Who. A brief introduction to the famous firms on Savile Row, so the first time you walk down it, you won't feel a complete stranger.
2. How To Spot A Drunken Tailor. The pubs around Savile Row that the tailors all frequent.
3. In Manhattan. Every three months, I visit my customers in America. This article explains the nuts and bolts of how Savile Row tailors generally operate on the other side of the pond. [NB: details of my next U.S. visit in October are here.
4. Why Use Thomas? What you're getting if you decide to have me as your tailor, as opposed to the other wonderful firms on the Row.
5. How To Draft A Pattern. Every bespoke Savile Row customer will have his suit cut from a unique individual cutting pattern, hand-drafted by his tailor. This article lists the three main techniques used on Savile Row, including "Rock Of Eye", which is my specialty.
6. The Three Main Fittings. A guide to the Skeletal Baste, the Forward, and the Finish Bar Finish i.e. the 3 main fittings needed for a Savile Row suit.
7. What If You Only Have £200? Classic tailoring on a limited budget: my advice.
8. Worsteds And Super Numbers. An article about the basic cloths used in Savile Row tailoring.
9. Mr. Cameron. An article about one of the greatest tailors of all time, the man who taught my teacher, Dennis Halberry, back at Anderson & Sheppard.
10. Mr. Sheppard's Shears. The story behind my pair of cutting shears.
I can only congratulate Mr Mahon on what is a wonderfully innovative blog topic and wish him further success in the future.